Welcome to the Lighting Industry, Kid.
By Kate Reynolds // March 16, 2018
I’m going to be very honest with you: I’m not a lighting expert.
I’m a marketer, I’m a “digital native” (yes, that’s code for Millennial) and I’ve witnessed a significant tech-influenced evolution of the marketing and advertising industry over the last decade – which, believe it or not, is similar to what the lighting industry is going through right now.
Answers to 4 FAQs about LED Technology
By Kate Reynolds // March 02, 2018
LED technology is rapidly changing. While the efficacy of LED continues to improve thanks to new materials, better manufacturing processes, and new configurations, these rapid technological advancements also prompt questions regarding cost, quality, sustainability and ROI.
Whether you are new to the lighting retrofit business or a seasoned expert, keeping up with the pace can be especially challenging. We hope these answers help as you navigate the world of LED.
Why LED Lighting Surprises Us All
By Illumetek // January 12, 2018
The revolution in LED Lighting arrived on the doorstep of the public psyche with an enormous footfall. Rarely does technology leap into our lives and make us say “Wait, when did this even happen?” Your grandmother likely already has an LED bulb in her foyer – the LED revolution happened quickly.