Illumetek Blog

Welcome to the Lighting Industry, Kid. By Kate Reynolds // March 16, 2018
Controls, Illumetek, LED, Rebates

I’m going to be very honest with you: I’m not a lighting expert.

I’m a marketer, I’m a “digital native” (yes, that’s code for Millennial) and I’ve witnessed a significant tech-influenced evolution of the marketing and advertising industry over the last decade – which, believe it or not, is similar to what the lighting industry is going through right now.